PRIME CIRCA

Vera — frequently asked questions

What does the free Vera audit actually do?
It scans your Google Business Profile, Yelp listing, and your own website (if you have one) in about a minute, then produces a Reputation Score from 0–100 plus a prioritized list of specific fixes — review responses you should write, listing fields missing across Google/Apple/Bing, website performance issues, photo quality gaps, and answer-engine schema you're missing. No signup, no credit card. Run once per business.
What does Vera the subscription do that the free audit doesn't?
Vera the subscription is the ongoing version of the audit. Every new Google review triggers a drafted owner-voice reply that auto-posts (with your approval rules). Yelp replies are drafted for one-tap copy (Yelp has no owner-reply API). Your listing consistency is monitored across 5 platforms. You get a weekly digest of changes + photo recommendations. The free Reputation Page becomes permanent and SEO-active.
How much does Vera cost?
Vera is $29/month at the public price. The first 100 Prime Circa accounts lock in $19/month for life — that's the Founding 100 offer. No annual commitment; cancel anytime. There's no setup fee. The Reputation Page and the initial audit are free regardless of whether you subscribe.
Does Vera work for my type of business?
Vera supports 11 small-business verticals: auto repair, restaurant, cafe, salon (hair/nail/barber/spa), alterations and tailoring, home services (plumbing, HVAC, handyman, landscaping), fitness, medical and wellness (dental, vet, chiro, massage), childcare and tutoring, real estate, and event vendors (photography, florist, catering, DJ). If your business doesn't fit a vertical, the audit still runs but uses generic templates.
Can Vera reply to reviews in my voice?
Yes. Vera reads every review you've replied to in the past, learns the patterns — apology phrasing, gratitude opener, signoff — and drafts new replies in the same voice. You can configure approval-first (you tap to send) or auto-post (Vera sends instantly for ratings ≥ a threshold you set). Default is approval-first.
What is the Reputation Page Vera builds for me?
A standalone marketing site at business.primecirca.com/your-business-slug that pulls together your reviews, photos, hours, and services into one trust-forward page. Free with the audit (expires after 7 days if you don't subscribe). Becomes permanent and SEO-active when you subscribe. It links back to primecirca.com which helps both pages rank.