How we handle your information.

Effective May 8, 2026 · Prime Circa, Inc.

Who we are

Prime Circa, Inc. (“Prime Circa,” “we,” “us”) is a California corporation headquartered in the United States. We build AI agents that work for small businesses — including Vera (reputation), and other services listed at primecirca.com. This policy explains what information we collect when you use our website, services, or speak with our AI agents.

Information we collect

From our website (primecirca.com)

Server logs: IP address, browser type, pages visited, referrer.
Audit submissions (when you use vera.primecirca.com): business name, city, optional website URL — to perform the audit.
Contact form / email submissions: name, email, message content.

When Vera calls a business

The phone number we dialed (publicly listed on Google Business Profile).
Audio recording of the call.
Transcript of the call.
Any mobile number provided verbally during the call (with explicit consent for SMS follow-up).
The substance of any consent given.

Vera identifies herself as an AI assistant in the first sentence of every call. The call is recorded for compliance and training. You may decline to engage and ask to be removed from our list at any time.

SMS interactions

Mobile numbers provided with explicit consent on a recorded call.
Messages we send and replies you send back.
Delivery receipts and message timestamps.

How we use information

To provide the services you requested (review-response drafts, audits, SMS follow-up).
To verify and document consent for SMS messaging.
To improve the quality of our AI agents (with personally identifiable information removed where reasonable).
To respond to inquiries and provide customer support.
To comply with legal obligations (TCPA, FCC, state telecom laws).

We do not sell your personal information to third parties. We do not share it for third-party marketing.

Service providers we use

We share data with the following processors strictly to operate the service:

Vapi — voice agent infrastructure for Vera.
Twilio — SMS delivery and phone-number verification.
Google — Places API (business lookup), Gemini (LLM for drafting and classification).
Vercel — website hosting.
Cloudflare — DNS and basic security.

Each is bound by their own privacy commitments and a data processing agreement with us. We use them only for the purposes described above.

How long we keep information

Call recordings + transcripts: minimum 90 days as a consent record, deleted on request after that.
SMS history: retained as long as required by Twilio and applicable law (typically 12 months).
Audit submissions: retained for analytics and improvement; you may request deletion at any time.
Server logs: rotated within 30 days.

Your rights and choices

Stop SMS: reply STOP to any message we send.
Stop calls: tell Vera to remove your number, or email us at info@primecirca.com. We add the number to a permanent internal do-not-call list across all channels.
Access or delete data: email info@primecirca.com with your business name and the channel you contacted us on. We respond within 30 days.
California residents: you have rights under the California Consumer Privacy Act (CCPA) including the right to know, delete, and not be discriminated against. Submit requests to the email above.

Children's privacy

Our services are not directed at children under 13. We do not knowingly collect personal information from anyone under 13.

Security

We use industry-standard practices to protect data: TLS for data in transit, encryption at rest where applicable, and access controls limited to people who need them. No system is perfect; we will notify affected parties promptly in the unlikely event of a material breach.

Changes to this policy

We may update this policy. The “Effective” date at the top reflects the last revision. Material changes will be announced on primecirca.com.

Contact

Questions, requests, or concerns: info@primecirca.com.