How we work together.

Agreement

These Terms of Service (“Terms”) govern your use of Prime Circa, Inc.'s (“Prime Circa,” “we,” “us”) website at primecirca.com, its sub-domains (including vera.primecirca.com), and any related services (collectively, the “Services”). By using the Services, you agree to these Terms. If you do not agree, please do not use the Services.

The Services

Prime Circa builds AI agents for small businesses, including:

• Vera — reputation monitoring and AI-drafted Google review responses.
• Future services as listed on primecirca.com.

Some Services are free (such as one-time online presence audits), and some are paid subscriptions. Pricing and current Service descriptions are on our website.

Acceptable use

You agree not to:

• Impersonate another business or person.
• Use our audits or services for businesses you don't own, operate, or have permission to act on behalf of.
• Reverse-engineer, scrape, or attempt to extract our AI models, prompts, or proprietary data.
• Use the Services to send spam, harassment, or content that violates law.
• Interfere with or disrupt the integrity or performance of the Services.

We may suspend or terminate access for violations.

Subscriptions and billing

• Paid Services are billed monthly in advance unless otherwise stated.
• Cancel anytime — your subscription continues through the end of the current billing period, then ends.
• We may change prices with at least 30 days' notice. Existing subscriptions keep their current price through their next renewal.
• Refunds are not generally provided for partial months. We may make exceptions at our discretion.

Communications

If you provide a phone number or email address, you consent to Service-related messages from us. SMS-specific consent is handled separately on a per-call basis (see our Privacy Policy). You can opt out at any time by replying STOP to any text or emailing info@primecirca.com.

AI outputs — important

Our Services use AI to generate content — review responses, audit findings, drafted messages, and more. AI may produce errors, omissions, or content that is inaccurate, biased, or inappropriate for your business's specific situation.

You are responsible for reviewing every AI-generated output before publishing or sending it. We design our flows so a human (you) approves every reply before it reaches a customer. Treat AI outputs as drafts, not final products.

Intellectual property

• Our content (logos, software, AI prompts, brand assets, this website) is owned by Prime Circa or licensed to it. You may not copy or use it without permission, except as needed to use the Services.
• Your content (your business data, the reviews you ask us to respond to, content you submit) remains yours. You grant us a limited license to process it for the sole purpose of providing the Services.
• AI-generated outputs we deliver to you for your business may be used freely by you for that business.

Disclaimers

The Services are provided “as is” and “as available.” To the maximum extent permitted by law, Prime Circa disclaims all warranties — express or implied — including merchantability, fitness for a particular purpose, non-infringement, accuracy, and availability.

Limitation of liability

To the maximum extent permitted by law, Prime Circa's total liability arising out of or related to the Services is limited to the greater of (a) the amount you paid us in the 12 months preceding the claim, or (b) one hundred US dollars ($100). Prime Circa is not liable for indirect, incidental, special, consequential, or punitive damages.

Indemnification

You agree to indemnify and hold Prime Circa harmless from claims arising from your misuse of the Services, your violation of these Terms, or your content infringing on a third party's rights.

Termination

Either party may terminate at any time. We may suspend or terminate your access immediately for violations of these Terms. Upon termination, sections of these Terms that reasonably should survive (intellectual property, disclaimers, limitation of liability, indemnification, governing law) will remain in effect.

Governing law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles. Disputes will be resolved in the state or federal courts of California.

Changes to these Terms

We may update these Terms. The “Effective” date at the top reflects the last revision. Material changes will be announced on primecirca.com. Continued use of the Services after changes means you accept the updated Terms.

Contact

Prime Circa, Inc. — info@primecirca.com